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Marketing Communications in Tourism and Hospitality Scott McCabe 2. izdevums
Marketing Communications in Tourism and Hospitality
Scott McCabe
The rapidly changing context of the modern tourism and hospitality industry has led to an increased emphasis on communications strategies in today’s digital era. Marketing Communications in Tourism and Hospitality discusses this vital discipline specifically for the tourism and hospitality industry.
352 pages, 60 black & white illustrations, 40 black & white tables, 40 black & white halftones
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2026. gada 25. augusts |
| ISBN13 | 9781138679276 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 316 |
| Izmēri | 246 × 189 × 19 mm · 720 g |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim