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Digital Advertising: Theory and Research Shelly Rodgers 3. izdevums
Digital Advertising: Theory and Research
Shelly Rodgers
This book offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues.
496 pages, 20 black & white illustrations, 17 black & white tables, 10 black & white line drawings
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2017. gada 27. februāris |
| ISBN13 | 9781138654457 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 466 |
| Izmēri | 157 × 232 × 26 mm · 696 g |
| Valoda | Angļu |
| Redaktors | Rodgers, Shelly (University of Missouri, USA) |
| Redaktors | Thorson, Esther (Michigan State University, USA) |
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