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Strategic Marketing: Concepts and Cases Abratt, Russell (Nova Southeastern University, USA) 1. izdevums
Strategic Marketing: Concepts and Cases
Abratt, Russell (Nova Southeastern University, USA)
This book is a unique collection of comprehensive cases that explore cases and issues surrounding strategic marketing. With case studies and analysis from a broad range of global contexts and industries, students will gain a working knowledge of developing and applying market-driven strategy.
148 pages, 3 Tables, black and white
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2018. gada 4. jūlijs |
| ISBN13 | 9781138593640 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 148 |
| Izmēri | 159 × 233 × 9 mm · 258 g |
| Valoda | Angļu |