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Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century Hollifield, C. Ann (University of Florida, USA)
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Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century
Hollifield, C. Ann (University of Florida, USA)
This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.
408 pages, 13 Tables, black and white; 14 Line drawings, black and white; 5 Halftones, black and whi
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2023. gada 27. jūnijs |
| ISBN13 | 9781138581036 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 416 |
| Izmēri | 236 × 158 × 31 mm · 744 g |
| Valoda | Angļu |
