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Marketing Management: A Cultural Perspective 2. izdevums
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Marketing Management: A Cultural Perspective
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. It is a timely resource for marketing students, lecturers and managers.
584 pages, 26 Line drawings, black and white; 67 Halftones, black and white; 33 Tables, black and wh
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2020. gada 20. maijs |
| ISBN13 | 9781138561403 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 564 |
| Izmēri | 253 × 181 × 38 mm · 1,14 kg |
| Valoda | Angļu |
| Redaktors | Penaloza, Lisa (Bordeaux Management School, France) |
| Redaktors | Toulouse, Nil (University of Lille, France) |
| Redaktors | Visconti, Luca M. (Bocconi University, Italy) |
