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Marketing for Sustainable Tourism 1. izdevums
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Marketing for Sustainable Tourism
This book shows how marketing skills and techniques can be used for sustainability purposes, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. It was originally published as a special issue of the Journal of Sustainable Tourism.
198 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2018. gada 9. maijs |
| ISBN13 | 9781138560314 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 198 |
| Izmēri | 252 × 180 × 20 mm · 514 g |
| Valoda | Angļu |
| Redaktors | Font, Xavier (University of Surrey, UK) |
| Redaktors | McCabe, Scott (Nottingham University Business School, UK) |
