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Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz 1. izdevums
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Personal Influence: The Part Played by People in the Flow of Mass Communications
Elihu Katz
Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.
434 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2017. gada 8. decembris |
| ISBN13 | 9781138529724 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 434 |
| Izmēri | 150 × 220 × 20 mm · 960 g |
| Valoda | Angļu |
