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Management and Marketing of Services Peter Mudie 2. izdevums
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Management and Marketing of Services
Peter Mudie
Looks at relationship marketing and public sector issues as well as providing sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. This text is aimed at practitioners and students looking for a treatment of this subject.
320 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2017. gada 11. septembris |
| ISBN13 | 9781138466814 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 320 |
| Izmēri | 150 × 220 × 20 mm · 453 g |
| Valoda | Angļu |
