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A Practical Guide to CRM: Building More Profitable Customer Relationships
Janice Reynolds
In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.
304 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2017. gada 27. jūlijs |
| ISBN13 | 9781138412446 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 304 |
| Izmēri | 150 × 220 × 20 mm · 453 g |
| Valoda | Angļu |
