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Time and Culture in Consumer Behaviour: Framing the Future - Routledge Studies in Marketing Thomas Robinson
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Time and Culture in Consumer Behaviour: Framing the Future - Routledge Studies in Marketing
Thomas Robinson
Framing the Future - Time and Culture in Consumer Behaviour suggests that, rather than being inherently private and subjective, consumers' ability to articulate the future draw on communally constituted resources that are at the same time culturally relative. The argument is made through a comparative analysis of examples drawn from news media narratives about technology.
256 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2023. gada 31. decembris |
| ISBN13 | 9781138190993 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 256 |
| Izmēri | 150 × 220 × 20 mm · 545 g (Svars (aptuveni)) |
