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Ethics in Advertising: Making the case for doing the right thing Snyder, Wally (National Advertising Review Board, USA) 1. izdevums
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Ethics in Advertising: Making the case for doing the right thing
Snyder, Wally (National Advertising Review Board, USA)
This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.
120 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2016. gada 16. decembris |
| ISBN13 | 9781138188983 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 102 |
| Izmēri | 237 × 159 × 18 mm · 410 g |
| Valoda | Angļu |
