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Festival and Events Management Ian Yeoman 1. izdevums
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Festival and Events Management
Ian Yeoman
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.
With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management
Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
440 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2015. gada 2. novembris |
| ISBN13 | 9781138133303 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 440 |
| Izmēri | 150 × 220 × 20 mm · 970 g |
| Valoda | Angļu |
| Redaktors | Ali-Knight, Jane |
| Redaktors | Drummond, Siobhan |
| Redaktors | McMahon-Beattie, Una |
| Redaktors | Robertson, Martin |
| Redaktors | Yeoman, Ian |
