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Mapping Out Marketing: Navigation Lessons from the Ivory Trenches 1. izdevums
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Mapping Out Marketing: Navigation Lessons from the Ivory Trenches
This book offers a highly relevant set of perspectives on marketing and consumer behaviour that goes to the heart not only of the way that business works, but the way that we work as consumers, marketers and decision makers.
194 pages, 55 Line drawings, black and white
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2018. gada 17. maijs |
| ISBN13 | 9781138082229 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 194 |
| Izmēri | 242 × 312 × 18 mm · 442 g |
| Valoda | Angļu |
| Redaktors | Hill, Ronald |
| Redaktors | Lamberton, Catherine |
| Redaktors | Swartz, Jennifer |
