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Green Advertising and the Reluctant Consumer Kim Sheehan 1. izdevums
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Green Advertising and the Reluctant Consumer
Kim Sheehan
This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses, providing important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.
144 pages, 6 black & white halftones, 24 black & white line drawings
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2014. gada 18. jūlijs |
| ISBN13 | 9781138016545 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 146 |
| Izmēri | 219 × 276 × 15 mm · 612 g |
| Valoda | Angļu |
| Redaktors | Atkinson, Lucy |
| Redaktors | Sheehan, Kim |
