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CEO Branding: Theory and Practice 1. izdevums
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CEO Branding: Theory and Practice
The CEO Brand explores the impact a CEO has on the firm and the ways in which this "human brand" affects the corporation both in financial and non-financial terms, from firm performance and profits to trust and corporate reputation.
336 pages, 35 black & white illustrations, 52 black & white tables, 1 black & white halftones, 34 bl
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2015. gada 24. jūnijs |
| ISBN13 | 9781138013711 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 336 |
| Izmēri | 152 × 229 × 23 mm · 612 g |
| Valoda | Angļu |
| Redaktors | Fetscherin, Marc (Rollins College, USA) |
