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Eco-Innovations in Emerging Markets: Analyzing Consumer Behaviour and Adaptability Pavel Reyes-Mercado 1st ed. 2016 edition
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Eco-Innovations in Emerging Markets: Analyzing Consumer Behaviour and Adaptability
Pavel Reyes-Mercado
Drawing on theories such astheory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitivemodel to analyse consumer behaviour in this area.
153 pages, 17 black & white illustrations, 1 colour illustrations, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2016. gada 15. jūnijs |
| ISBN13 | 9781137587411 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 131 |
| Izmēri | 148 × 210 × 11 mm · 340 g |
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