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Understanding Branding in Higher Education: Marketing Identities - Marketing and Communication in Higher Education Anthony Lowrie 1st ed. 2018 edition
Understanding Branding in Higher Education: Marketing Identities - Marketing and Communication in Higher Education
Anthony Lowrie
This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being of citizens and democracy.
188 pages, 2 Illustrations, color; 2 Illustrations, black and white; XVII, 188 p. 4 illus., 2 illus.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2017. gada 26. oktobris |
| ISBN13 | 9781137560704 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 188 |
| Izmēri | 150 × 220 × 20 mm · 399 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim