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Strategic Corporate Communication Stanton, Richard (Sydney, Australia) 1st ed. 2017 edition
Strategic Corporate Communication
Stanton, Richard (Sydney, Australia)
Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.
224 pages, 4 tables, 3 black & white line drawings, 2 black & white halftones
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2016. gada 4. oktobris |
| ISBN13 | 9781137544070 |
| Izdevēji | Bloomsbury Publishing PLC |
| Lapas | 210 |
| Izmēri | 237 × 160 × 18 mm · 340 g |
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Skatīt visus Stanton, Richard (Sydney, Australia) ( piem., Paperback Book )