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International Marketing of Higher Education Terry Wu 1st ed. 2016 edition
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International Marketing of Higher Education
Terry Wu
This book examines both the theory and applications of marketing higher education in a global environment. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students.
279 pages, 4 black & white illustrations, 20 colour illustrations, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2016. gada 16. septembris |
| ISBN13 | 9781137542908 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 262 |
| Izmēri | 219 × 161 × 22 mm · 502 g |
| Valoda | Angļu |
| Redaktors | Naidoo, Vik |
| Redaktors | Wu, Terry |
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