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Internet Marketing and Big Data Exploitation I. Chaston
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Internet Marketing and Big Data Exploitation
I. Chaston
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
304 pages, 29 figures
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2015. gada 10. februāris |
| ISBN13 | 9781137488947 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 287 |
| Izmēri | 140 × 216 × 18 mm · 489 g |
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