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Brand Breakout: How Emerging Market Brands Will Go Global Nirmalya Kumar
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Brand Breakout: How Emerging Market Brands Will Go Global
Nirmalya Kumar
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
276 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2015. gada 15. februāris |
| ISBN13 | 9781137467591 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 256 |
| Izmēri | 157 × 236 × 16 mm · 430 g |
| Valoda | Angļu |
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