Pastāsti draugiem par šo preci:
Engaging Customers Using Big Data: How Marketing Analytics Are Transforming Business Arvind Sathi
Do you have a profile? Pierakstīties
Saņemiet paziņojumus par jauniem Arvind Sathi izdevumiem
Mūsu klienti saka:
Pievienot savam iMusic vēlmju sarakstam
Engaging Customers Using Big Data: How Marketing Analytics Are Transforming Business
Arvind Sathi
Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics.
240 pages, 13 figures
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2014. gada 30. jūlijs |
| ISBN13 | 9781137386182 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 215 |
| Izmēri | 155 × 235 × 23 mm · 399 g |
![Cover for Jonathan B. Justice · Debt Reckoning: Professionalism and Accountability in Public Finance Decision-Making - Palgrave Studies in Public Debt, Spending, and Revenue (Hardcover Book) [1st ed. 2024 edition] (2027)](https://imusic-static.b-cdn.net/images/missing-tall.png)
![Cover for Tracy Brain · The Pregnancy Question and the Novel: Detection and Concealment from Richardson to Hardy (Hardcover Book) [2025 edition] (2026)](https://imusic.b-cdn.net/images/item/original/452/9781137276452.jpg?tracy-brain-2026-the-pregnancy-question-and-the-novel-detection-and-concealment-from-richardson-to-hardy-hardcover-book&class=scaled&v=1778524558)
![Cover for Alexander Van Deursen · Digital Skills: Key to the Smart Society - Digital Education and Learning (Paperback Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/610/9781349961610.jpg?alexander-van-deursen-2026-digital-skills-key-to-the-smart-society-digital-education-and-learning-paperback-book&class=scaled&v=1780316042)
![Cover for Elizabeth Palley · The Politics of Women’s Health Care in the United States (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/467/9781349961467.jpg?elizabeth-palley-2026-the-politics-of-women-s-health-care-in-the-united-states-hardcover-book&class=scaled&v=1775002995)
![Cover for Kate Macdonald · Novelists Against Social Change: Conservative Popular Fiction, 1920-1960 (Paperback Book) [2015 edition] (2024)](https://imusic.b-cdn.net/images/item/original/904/9781349567904.jpg?kate-macdonald-2024-novelists-against-social-change-conservative-popular-fiction-1920-1960-paperback-book&class=scaled&v=1658049881)
![Cover for Palgrave Macmillan · The Statesman's Yearbook 2025: The Politics, Cultures and Economies of the World - The Statesman's Yearbook (Hardcover Book) [2024 edition] (2024)](https://imusic.b-cdn.net/images/item/original/115/9781349961115.jpg?palgrave-macmillan-2024-the-statesman-s-yearbook-2025-the-politics-cultures-and-economies-of-the-world-the-statesman-s-yearbook-hardcover-book&class=scaled&v=1730159948)
![Cover for Palgrave Palgrave Macmillan · The Grants Register 2025: The Complete Guide to Postgraduate Funding Worldwide (Hardcover Book) [Forty-Third Edition 2024 edition] (2024)](https://imusic.b-cdn.net/images/item/original/092/9781349961092.jpg?palgrave-palgrave-macmillan-2024-the-grants-register-2025-the-complete-guide-to-postgraduate-funding-worldwide-hardcover-book&class=scaled&v=1749008903)
![Cover for Palgrave Macmillan · The Grants Register 2024: The Complete Guide to Postgraduate Funding Worldwide (Hardcover Book) [42nd ed. 2023 edition] (2023)](https://imusic.b-cdn.net/images/item/original/729/9781349960729.jpg?palgrave-macmillan-2023-the-grants-register-2024-the-complete-guide-to-postgraduate-funding-worldwide-hardcover-book&class=scaled&v=1690765528)
![Cover for Palgrave Macmillan · The Grants Register 2023: The Complete Guide to Postgraduate Funding Worldwide - The Grants Register 2023 (Hardcover Book) [41st ed. 2022 edition] (2022)](https://imusic.b-cdn.net/images/item/original/521/9781349960521.jpg?palgrave-macmillan-2022-the-grants-register-2023-the-complete-guide-to-postgraduate-funding-worldwide-the-grants-register-2023-hardcover-book&class=scaled&v=1660632412)
![Cover for Palgrave Macmillan · The Statesman's Yearbook 2023: The Politics, Cultures and Economies of the World - The Statesman's Yearbook (Hardcover Book) [1st ed. 2022 edition] (2022)](https://imusic.b-cdn.net/images/item/original/552/9781349960552.jpg?palgrave-macmillan-2022-the-statesman-s-yearbook-2023-the-politics-cultures-and-economies-of-the-world-the-statesman-s-yearbook-hardcover-book&class=scaled&v=1657391912)
![Cover for Terence Patrick Murphy · The Fairytale and Plot Structure (Paperback Book) [1st ed. 2015 edition] (2022)](https://imusic.b-cdn.net/images/item/original/435/9781349575435.jpg?terence-patrick-murphy-2022-the-fairytale-and-plot-structure-paperback-book&class=scaled&v=1657563862)
![Cover for Marion Dell · Virginia Woolf’s Influential Forebears: Julia Margaret Cameron, Anny Thackeray Ritchie and Julia Prinsep Stephen (Paperback Book) [2015 edition] (2022)](https://imusic.b-cdn.net/images/item/original/194/9781349580194.jpg?marion-dell-2022-virginia-woolf-s-influential-forebears-julia-margaret-cameron-anny-thackeray-ritchie-and-julia-prinsep-stephen-paperback-book&class=scaled&v=1654549958)
![Cover for Michael Sudduth · A Philosophical Critique of Empirical Arguments for Postmortem Survival - Palgrave Frontiers in Philosophy of Religion (Paperback Book) [2016 edition] (2021)](https://imusic.b-cdn.net/images/item/original/559/9781349552559.jpg?michael-sudduth-2021-a-philosophical-critique-of-empirical-arguments-for-postmortem-survival-palgrave-frontiers-in-philosophy-of-religion-paperback-book&class=scaled&v=1627080738)
![Cover for Mihnea Tanasescu · Environment, Political Representation and the Challenge of Rights: Speaking for Nature (Paperback Book) [2016 edition] (2021)](https://imusic.b-cdn.net/images/item/original/770/9781349559770.jpg?mihnea-tanasescu-2021-environment-political-representation-and-the-challenge-of-rights-speaking-for-nature-paperback-book&class=scaled&v=1642628441)
![Cover for Michael Hanchett Hanson · Worldmaking: Psychology and the Ideology of Creativity - Palgrave Studies in the Theory and History of Psychology (Paperback Book) [1st ed. 2015 edition] (2021)](https://imusic.b-cdn.net/images/item/original/160/9781349581160.jpg?michael-hanchett-hanson-2021-worldmaking-psychology-and-the-ideology-of-creativity-palgrave-studies-in-the-theory-and-history-of-psychology-paperback-book&class=scaled&v=1634643808)
![Cover for Valerie Mainz · Days of Glory?: Imaging Military Recruitment and the French Revolution - War, Culture and Society, 1750–1850 (Paperback Book) [2016 edition] (2021)](https://imusic.b-cdn.net/images/item/original/028/9781349713028.jpg?valerie-mainz-2021-days-of-glory-imaging-military-recruitment-and-the-french-revolution-war-culture-and-society-1750-1850-paperback-book&class=scaled&v=1614704646)
![Cover for P. Pignarre · Capitalist Sorcery: Breaking the Spell (Paperback Book) [1st ed. 2007 edition] (2021)](https://imusic.b-cdn.net/images/item/original/636/9780230237636.jpg?p-pignarre-2021-capitalist-sorcery-breaking-the-spell-paperback-book&class=scaled&v=1610421067)
![Cover for Robin Mann · Nation, Class and Resentment: The Politics of National Identity in England, Scotland and Wales - Palgrave Politics of Identity and Citizenship Series (Paperback Book) [1st ed. 2017 edition] (2020)](https://imusic.b-cdn.net/images/item/original/135/9781349691135.jpg?robin-mann-2020-nation-class-and-resentment-the-politics-of-national-identity-in-england-scotland-and-wales-palgrave-politics-of-identity-and-citizenship-series-paperback-book&class=scaled&v=1608836200)
![Cover for Johan Adriaensen · National Administrations in EU Trade Policy: Maintaining the Capacity to Control - European Administrative Governance (Paperback Book) [1st ed. 2016 edition] (2020)](https://imusic.b-cdn.net/images/item/original/513/9781349714513.jpg?johan-adriaensen-2020-national-administrations-in-eu-trade-policy-maintaining-the-capacity-to-control-european-administrative-governance-paperback-book&class=scaled&v=1611678326)
![Cover for New Ethnographies of Football in Europe: People, Passions, Politics - Football Research in an Enlarged Europe (Paperback Book) [1st ed. 2016 edition] (2020)](https://imusic.b-cdn.net/images/item/original/690/9781349567690.jpg?2020-new-ethnographies-of-football-in-europe-people-passions-politics-football-research-in-an-enlarged-europe-paperback-book&class=scaled&v=1590700340)
![Cover for Nadine Holdsworth · English Theatre and Social Abjection: A Divided Nation - Contemporary Performance InterActions (Hardcover Book) [1st ed. 2020 edition] (2020)](https://imusic.b-cdn.net/images/item/original/762/9781137597762.jpg?nadine-holdsworth-2020-english-theatre-and-social-abjection-a-divided-nation-contemporary-performance-interactions-hardcover-book&class=scaled&v=1608917131)
![Cover for Dale Southerton · Time, Consumption and the Coordination of Everyday Life - Consumption and Public Life (Hardcover Book) [2020 edition] (2020)](https://imusic.b-cdn.net/images/item/original/515/9780230572515.jpg?dale-southerton-2020-time-consumption-and-the-coordination-of-everyday-life-consumption-and-public-life-hardcover-book&class=scaled&v=1592889006)
![Cover for Regional Aesthetics: Mapping UK Media Cultures (Paperback Book) [2015 edition] (2020)](https://imusic.b-cdn.net/images/item/original/935/9781349570935.jpg?2020-regional-aesthetics-mapping-uk-media-cultures-paperback-book&class=scaled&v=1614658887)