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Luxury Brands in Emerging Markets Glyn Atwal
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Luxury Brands in Emerging Markets
Glyn Atwal
This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.
240 pages, 1 black & white tables, 24 figures
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2014. gada 11. marts |
| ISBN13 | 9781137330529 |
| Izdevēji | Palgrave Macmillan |
| Žanrs | Aspects (Academic) > Business Aspects |
| Lapas | 214 |
| Izmēri | 139 × 222 × 18 mm · 453 g |
| Valoda | Angļu |
| Redaktors | Atwal, G. |
| Redaktors | Bryson, D. |
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