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Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences J. Bernstein Second Edition 2014 edition
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Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences
J. Bernstein
Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
416 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2014. gada 12. maijs |
| ISBN13 | 9781137282934 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 408 |
| Izmēri | 163 × 242 × 31 mm · 822 g |
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