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Brand Media Strategy: Integrated Communications Planning in the Digital Era A. Young 2 Revised edition
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Brand Media Strategy: Integrated Communications Planning in the Digital Era
A. Young
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.
256 pages, black & white illustrations, black & white line drawings, figures
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2014. gada 4. septembris |
| ISBN13 | 9781137279569 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 246 |
| Izmēri | 243 × 156 × 20 mm · 430 g |
| Valoda | Angļu |
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