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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks T. Calkins
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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
T. Calkins
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
304 pages, illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2012. gada 11. oktobris |
| ISBN13 | 9781137278753 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 294 |
| Izmēri | 156 × 233 × 20 mm · 466 g |
| Valoda | Angļu |
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