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What Chinese Want: Culture, Communism, and China's Modern Consumer Tom Doctoroff
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What Chinese Want: Culture, Communism, and China's Modern Consumer
Tom Doctoroff
Tom Doctoroff marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs.
272 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2013. gada 24. septembris |
| Oriģinālā izdošanas datums | 2015 |
| ISBN13 | 9781137278357 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 272 |
| Izmēri | 156 × 232 × 18 mm · 476 g |
| Valoda | Angļu |
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