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Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing D. Sutton
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Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing
D. Sutton
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
224 pages, black & white illustrations, black & white tables, figures
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2012. gada 7. augusts |
| ISBN13 | 9781137021007 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 210 |
| Izmēri | 135 × 214 × 13 mm · 280 g |
| Valoda | Angļu |
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