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The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities Andy Bird
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The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities
Andy Bird
The Growth Drivers explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth.
320 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2011. gada 5. decembris |
| ISBN13 | 9781119953319 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 320 |
| Izmēri | 162 × 233 × 23 mm · 566 g |
| Valoda | Angļu |
