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Marketing Plans: A Complete Guide in Pictures McDonald, Malcolm (Cranfield School of Management)
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Marketing Plans: A Complete Guide in Pictures
McDonald, Malcolm (Cranfield School of Management)
An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there.
168 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2012. gada 12. marts |
| ISBN13 | 9781119943136 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 176 |
| Izmēri | 244 × 171 × 15 mm · 281 g |
| Valoda | Angļu |
![Cover for McDonald, Malcolm (Cranfield School of Management) · Market Segmentation: How to Do It and How to Profit from It (Paperback Book) [Revised 4th edition] (2012)](https://imusic.b-cdn.net/images/item/original/679/9781118432679.jpg?mcdonald-malcolm-cranfield-school-of-management-2012-market-segmentation-how-to-do-it-and-how-to-profit-from-it-paperback-book&class=scaled&v=1453979030)
