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Managing Customer Experience and Relationships: A Strategic Framework
Don Peppers
Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul.
624 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2016. gada 23. decembris |
| ISBN13 | 9781119236252 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 624 |
| Izmēri | 187 × 244 × 36 mm · 1,15 kg |
| Valoda | Angļu |
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