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Big Data Marketing: Engage Your Customers More Effectively and Drive Value Lisa Arthur
Big Data Marketing: Engage Your Customers More Effectively and Drive Value
Lisa Arthur
Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches.
208 pages, diagrams, figures
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2013. gada 7. oktobris |
| ISBN13 | 9781118733899 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 208 |
| Izmēri | 161 × 234 × 19 mm · 385 g |
| Valoda | Angļu |