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Neuromarketing For Dummies Stephen J. Genco
Neuromarketing For Dummies
Stephen J. Genco
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media.
384 pages, illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2013. gada 26. novembris |
| ISBN13 | 9781118518588 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 416 |
| Izmēri | 235 × 185 × 22 mm · 770 g |
| Valoda | Angļu |