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Market Segmentation: How to Do It and How to Profit from It McDonald, Malcolm (Cranfield School of Management) Revised 4th edition
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Market Segmentation: How to Do It and How to Profit from It
McDonald, Malcolm (Cranfield School of Management)
Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for professionals and students.
512 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2012. gada 5. decembris |
| ISBN13 | 9781118432679 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 512 |
| Izmēri | 187 × 243 × 31 mm · 970 g |
| Valoda | Angļu |
