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Marketing Analytics: Data-Driven Techniques with Microsoft Excel Wayne L. Winston
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Marketing Analytics: Data-Driven Techniques with Microsoft Excel
Wayne L. Winston
Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data.
720 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2014. gada 31. janvāris |
| ISBN13 | 9781118373439 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 720 |
| Izmēri | 189 × 234 × 35 mm · 1,28 kg |
| Valoda | Angļu |
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