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Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force Rob Fuggetta
Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force
Rob Fuggetta
Companies aren't trusted, brands aren't trusted, and nor are your executives. People trust each other, and now they have the tools to communicate with each other using social technologies and mobile, with or without brands involved. This book shows you how to turn your enthusiastic customers into a powerful Brand Army.
304 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2012. gada 31. jūlijs |
| ISBN13 | 9781118336038 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 304 |
| Izmēri | 161 × 237 × 26 mm · 498 g |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim