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The Olympic Games Effect: How Sports Marketing Builds Strong Brands John A. Davis 2nd edition
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The Olympic Games Effect: How Sports Marketing Builds Strong Brands
John A. Davis
Deals with marketing at the Olympics, the attraction and the rewards. Useful in preparing for the 2012 London Olympics, this edition offers sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. It also traces the history of the Olympics back to 776 BC.
416 pages, ill
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2012. gada 20. marts |
| ISBN13 | 9781118171684 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 416 |
| Izmēri | 230 × 153 × 30 mm · 566 g |
