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Marketing Mistakes and Successes Hartley, Robert F. (Cleveland State University) 12. izdevums
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Marketing Mistakes and Successes
Hartley, Robert F. (Cleveland State University)
Marketing professionals have relied on Hartley s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved.
416 pages, black & white tables
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2013. gada 5. novembris |
| Oriģinālā izdošanas datums | 2014 |
| ISBN13 | 9781118078464 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 416 |
| Izmēri | 156 × 229 × 22 mm · 462 g |
| Valoda | Angļu |
