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The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results - Bloomberg Financial Evelyn Ehrlich 2. izdevums
The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results - Bloomberg Financial
Evelyn Ehrlich
Providing information on how to target, win, and retain profitable customers, this book presents an overview of the basic marketing functions - segmentation, positioning, brand building, situational analyses, and tactical planning - as they relate specifically to the financial services industry.
208 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2012. gada 3. aprīlis |
| ISBN13 | 9781118065716 |
| Izdevēji | Bloomberg Press |
| Lapas | 208 |
| Izmēri | 261 × 186 × 20 mm · 526 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim