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Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value C. B. Bhattacharya
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Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value
C. B. Bhattacharya
Almost all large corporations now run some form of corporate responsibility (CR) program. This book shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships to develop, implement and evaluate compelling social responsibility programs that generate value for both the company and its stakeholders.
340 pages, 45 b/w illus. 10 tables
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2011. gada 15. septembris |
| ISBN13 | 9781107401525 |
| Izdevēji | Cambridge University Press |
| Lapas | 342 |
| Izmēri | 178 × 233 × 16 mm · 646 g (Svars (aptuveni)) |
| Valoda | Angļu |
