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Brands, Competition Law and IP Ioannis Lianos
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Brands, Competition Law and IP
Ioannis Lianos
Brands and brand management have become a central feature of the modern economy. Yet, the reality of modern branding is not adequately taken into account in the law. This volume begins the process of broadening the legal understanding of brands by explaining what brands are and how they function.
282 pages, 2 b/w illus. 6 tables
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2015. gada 20. jūlijs |
| ISBN13 | 9781107103467 |
| Izdevēji | Cambridge University Press |
| Lapas | 282 |
| Izmēri | 159 × 235 × 20 mm · 550 g |
| Valoda | Angļu |
| Redaktors | Desai, Deven R. (Georgia Institute of Technology) |
| Redaktors | Lianos, Ioannis (University College London) |
| Redaktors | Waller, Spencer Weber (Loyola University, Chicago) |
