Arun Surendran

The 7Cs of Entrepreneurship Arun Surendran

"Dr. Arun Surendran has worked his way up with the basic principles and the 7 C's that are the backbone of any Start Up. The book has been written in a fluid as well as direct manner and will act a ready-reckoner for all those wishing to either start something on their own or upscale or innovate. If you feel that you have Mission in your lives and want to achieve something greater than yourselves, then go grab a copy of "The 7 Cs of Entrepreneurship" and dive straight in. Use every principle outlined in the book to pivot on crucial points, dodge the incoming missiles and keep moving forward. Every word in the book is anchored in reality. "