Kay McDonald

The Power Of Charms Kay McDonald

Charms are wearable symbols that define the passions of a person's life. Do you have a charm bracelet? One that is filled with memories, travels, inspirations from your life? It's a common bond with so many women I meet...we all have a charm bracelet. There is something so special about collecting these tiny symbols...like "Soldiers of Support" that define your life and the woman that you have become. Growing up I was always fascinated with my Grandmother's charm bracelet and loved to hear the soothing tinkle of metal charms engaging with each other to create that special sound. Little did I know that my life's work would revolve around charms.




In 2004 I started a charm company called Charity Charms to help charities spread awareness and raise funds for their cause. The Charity Charms concept turns the icon in an organization's logo into a beautiful, wearable mini work of art that also defines the brand. This is a completely custom program that has helped over 500 organizations worldwide and raised millions for important causes. An added SILVER LINING in my work has been meeting dynamic, interesting women in all walks of life, and funny enough, they all love charms too. Every woman has a story about a significant symbol or symbols that guide her life and define her passions. Charms are symbols brought to life. In 2020, as I looked for new meaning and a new focus with the challenge of the pandemic, I started interviewing women whom I'd met, done business with, and was inspired by.