Marc Israel

Myths and Legends About Digital Transformation. What Success Looks Like. Marc Israel

Digital Transformation has been in almost every business discussion for the last ten years. Digital technologies and startups have profoundly transformed business across the world. Industries have been changed forever. Uber is worth more than General Motors, AirBnB than Marriott, Kodak and Lego almost went bankrupt, just to name a few. On the other side of the coin, the press is full of digital transformation failures, costing millions without getting the expected results. What did fail? What makes a digital transformation project different from other projects? Should it be IT-led? Some are the questions that this course will answer. It brings close to 10 years of experience of its author into a pragmatic approach to Digital Transformation, applicable to any industry. Digital transformation, as you are going to see, is a business transformation, led from the top, that results in radical changes in how business is carried. It's also a long-term commitment to enabling a digital culture into the organization, learning from the startup world and adapting its reality to the organizations.