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Causal Inference in Marketing: A Practical Toolkit for Panel Data: Foundations, Core Panel Designs, and Spillovers, Volume 1 Charles Shaw
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Causal Inference in Marketing: A Practical Toolkit for Panel Data: Foundations, Core Panel Designs, and Spillovers, Volume 1
Charles Shaw
Volume 1 of Causal Inference in Marketing: A Practical Toolkit for Panel Data develops the foundations and core panel designs needed to turn messy data structures into credible causal evidence and translates it into the language of marketing measurement: incrementality, attribution, budget allocation, and decision-relevant reporting.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Tiks izlaists | 2026. gada 27. novembris |
| ISBN13 | 9781041386261 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 536 |
| Izmēri | 150 × 220 × 10 mm · 803 g (Svars (aptuveni)) |
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