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The Realities and Illusions of Defending Competitive Advantage: A Resource-Based View Perspective
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The Realities and Illusions of Defending Competitive Advantage: A Resource-Based View Perspective
This book delves into the enduring legacy and evolving relevance of the resource-based view (RBV) in strategic management and marketing. It addresses the critical question of whether RBV theory remains a viable tool for achieving sustained competitive advantage or if it has reached the limits of its applicability.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2026. gada 10. augusts |
| ISBN13 | 9781041293606 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 170 |
| Izmēri | 150 × 220 × 20 mm · 490 g |
| Redaktors | Pereira, Vijay |
| Redaktors | Shams, Riad (Northumbria University, UK) |
| Redaktors | Thrassou, Alkis |
| Redaktors | Vrontis, Demetris |
