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Consumer Behavior & Insights Diane M. Phillips 2. izdevums
Consumer Behavior & Insights
Diane M. Phillips
The new edition of Consumer Behavior & Insights introduces an innovative approach to teaching consumer behavior by building on traditional psychological, sociological, and behavioral frameworks to embrace the practical implications and insights of those frameworks.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Tiks izlaists | 2026. gada 16. septembris |
| ISBN13 | 9781041290926 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 500 |
| Izmēri | 150 × 220 × 20 mm · 1,15 kg |