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A Beginner's Guide to Experiments in Consumer Research Jeanette Carlsson Hauff
A Beginner's Guide to Experiments in Consumer Research
Jeanette Carlsson Hauff
This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. Each chapter combines scientific background with practical examples and hands-on advice, including helpful checklists for each stage of the research process.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2026. gada 17. jūlijs |
| ISBN13 | 9781041171850 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 84 |
| Izmēri | 150 × 220 × 20 mm · 330 g |