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Primal Marketing: Evolutionary Secrets for Higher-Impact Marketing Strategies Michael Nicholson
Primal Marketing: Evolutionary Secrets for Higher-Impact Marketing Strategies
Michael Nicholson
Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveal the hard-wired motives driving customer behaviour and the secrets of leveraging these to craft higher-impact marketing strategies. The book bridges theory and application.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2026. gada 16. jūlijs |
| ISBN13 | 9781041149071 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 194 |
| Izmēri | 150 × 220 × 20 mm · 530 g |