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Anthropomorphism and Animism in Advertising: Persuasive Tactics and the Influence on Consumer Behavior - Routledge Studies in Marketing Malgorzata Karpinska-Krakowiak
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Anthropomorphism and Animism in Advertising: Persuasive Tactics and the Influence on Consumer Behavior - Routledge Studies in Marketing
Malgorzata Karpinska-Krakowiak
This book is the first to systematically differentiate anthropomorphism (seeing a product as human) and animism (seeing a product as alive), providing clear definitions and empirical evidence. It offers valuable new insights for scholars across advertising, marketing, and consumer psychology in particular.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2025. gada 16. oktobris |
| ISBN13 | 9781041108849 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 158 |
| Izmēri | 241 × 162 × 15 mm · 386 g |
| Valoda | Angļu |
